- Facebook Ads Advanced Class: Understanding Pixels and Reports
September 30, 2017
9:00 am - 5:00 pm
*By Nina Mendoza (one of the speakers of FB Ads Advanced Class)
Do you know that a local business (with no website) sold 153,930 pesos in 2 months (spent around 3,200 pesos in Facebook Ads)?
Worldwide, there are over 2 billion Facebook users. In the Philippines, with estimated population of 101.47 million (end of 2016) there are 61 million people (as of August 2017) you can target on Facebook.
And with a budget of as little as Php 40.00 a day, you can get instant results with Facebook ads (you don’t even need a big budget 100,000 pesos or 50,000 pesos – goodbye flyers, expensive brochures).
Now, let’s talk about my client, a local business owner who is selling Korean blinds (with no website and no physical shop, just a Facebook Page), generated more than 150,000 pesos in 2 months using Facebook ads.
Facebook has 3 levels on its ad campaign structure. They are:
2. Ad sets
In this case study, we will show you how we use the Facebook ad campaign structure to generate inquiries (as leads) and sales for this local business.
I. Campaign Objective:
Since we do not have a website for this client, we use Post Engagement as the objective. For Post Engagement, we do not need to direct the ad to links/sites. We can put links in the ad copy (if we want to) but it is not required.
II. Ad Set:
We created 2 ad sets to split test. We targeted the same demographics (location, 24-54, All gender). The only difference was for the 2nd ad set which we added interests in “shopping”.
The Budget we set was 50 pesos per day
Box 1 – shows we targeted people in a specific location, who are between 25-54 years old, can be male or female (all gender) and who has interest in shopping.
Box 2 – shows we can reach up to 85,000 people with the targeting we set in Box 1
Box 3 – shows that with a budget of 50 pesos a day, we can reach 500 – 1,200 people and/or have an engagement of 48 – 160 (estimated daily results)
Notes: The client got a lot of inquiries from both of the targeting. However, the client got most of the inquiries from the targeting that has “shopping” as interest.
III. Ad Creatives:
Client offered FREE Estimate to generate leads. Our copy was very specific. Since we do not have a website for this client, we created a google form to generate leads and record the information of the potential customers (we need their name, address, contact information and the date they are available for the free estimate).
Sample Creative 1
Sample Creative 2
Sample Creative 3 (slide show)
We found that when we put an end date for the FREE Estimate, we had a lot of people scheduling for the booking especially during the last week(of the offer).
Overall Results of the Campaign for 2 months:
- Spent ₱ 3,206.93
- We were able to Reach 31,700 people and had Total engagement of 12,141
- Our Cost per Engagement was ₱0.26
- 8,192 people took action
- Gross Sales from this Facebook campaign – ₱ 153,930.00
Facebook Ads Advanced – Batch 1
If you want to know how to achieve these results, we invite you to join our Facebook Ads Advanced Class on September 30, 2017 from 9 am to 5:00 pm at the Holiday Inn in Makati.
This class is for those who want to understand more about the following:
- How to drive online sales
- How to generate leads
- How to create Facebook Dynamic Ads
- How to use Product Catalogue
- How to use Facebook Pixels
- Installing Facebook Pixels
- Reading and understanding reports
A pre-requisite to attending this class is to have:
- A working business manger access
- Attended the Facebook Ads Basics class
- Note: Please bring a laptop to be used during the entire session
Our Facebook Experts for this session will be Nina Mendoza and EJ Arboleda.
Please read the refund policy before signing up:
Hope to see you there!